Advertising, concepts and strategies / Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy. Berkman, Harold W. Gilson, Christopher C. Advertising. Marketing. Commercial art. HF5823 .B45 1987 659.1111 19 BEA Gilson's name appears first on the 1st ed. Includes indexes. Bibliography: p. 591-596. New York : Random House, c1987. c1987. 1987 Text xxiv, 614 p. : eng