@book{141886,
	author = {Berkman, Harold W. and Gilson, Christopher C.},
	title = {Advertising, concepts and strategies /},
	publisher = {Random House,},
	year = {c1987.},
	address = {New York :},
	edition = {2nd ed.},
	note = {Gilson's name appears first on the 1st ed.}
}