TY  - BOOK
AU  - Kirkpatrick, Charles Atkinson.
TI  - Advertising: mass communication in marketing 
AV  - HF5823 .K39
U1  - 659.1 
PY  - 1959///
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -