TY  - BOOK
AU  - Hepner, Harry Walker
TI  - Advertising: creative communication with consumers 
AV  - HF5823 .H36 1964
U1  - 659.1 
PY  - 1964///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - First ed. published in 1941 under title: Effective advertising; Includes bibliographical references and index
ER  -