00618pam a2200205 i 45000010008000000030008000080050017000160080041000330100017000740400027000910500021001180820015001391000032001542450048001862600037002343000035002714900038003065040051003446500017003952708046BD-DhUL20161226174656.0760907s1962 nyua b 001 0 eng  a 76043997  aDLCcDLCdDLCdBD-DhUL00aHF5823b.W7 197700a659.1bWRA1 aWright, John Shermand1920-10aAdvertising /cJohn S. Wright ... [et al.]. aNew York :bMcGraw-Hill,cc1962. axiii, 590 p. :bill. ;c24 cm.0 aMcGraw-Hill series in marketing ; aIncludes bibliographical references and index. 0aAdvertising.