03011cam a22003254a 4500 13498369 BD-DhUL 20161226174300.0 040221s2005 nyua b 001 0 eng 2004004069 0765613158 (cloth : alk. paper) DLC DLC DLC BD-DhUL pcc A39 2005 659.132 22 ADV Advertising, promotion, and new media / Marla R. Stafford, Ronald J. Faber. Eastern Eco. New Delhi : Prentice - Hall , c2006. xii, 380 p. : ill. ; 24 cm. Includes bibliographical references and index. The interaction of traditional and new media / John Leckenby -- The netvertising image : netvertising image communication model (NICM) and construct definition / Barbara B. Stern, George Zinkhan, and Morris Holbrook -- Intermedia effects for appropriate/inappropriate print and internet stimuli / Shelly Rodgers -- Survey of measures evaluating advertising effectiveness based on users' web activity / Subodh Bhat, Michael Bevans, and Sanjit Sengupta -- Rethinking interactivity : what it means and why it may not always be beneficial / Yuping Liu and L.J. Shrum -- Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity / Sally J. McMillan and Jang-Sun Hwang -- Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence / Hairong Li, Terry Daugherty, and Frank Biocca -- Managing the power of curiosity for effective web advertising strategies / Satya Menon and Dilip Soman -- Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies / Fuyuan Shen -- Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads / Steven M. Edwards, Hairong Li, and Joo-Hyun Lee -- Category based selection of online affiliates / Purushottam Papatla and Amit Bhatnagar -- Mobile advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise -- Mobile promotional communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford -- Brand recall in the advergaming environment : a cross-country comparison / Monica D. Hernandez ... [et al.] -- Advergame playing motivations and effectiveness : a uses and gratifications perspective / Seounmi Youn and Mira Lee -- The future of consumer decision making in the age of new media promotions and advertising / Ronald J. Faber and Marla Royne Stafford. Internet advertising Advertising. Interactive multimedia. Interactive marketing. Stafford, Marla R., Faber, Ronald J., Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html ddc BK 141864 141864 0 0 ddc 0 659_132000000000000_ADV 0 NFIC 267771 DUL DUL GEN 2011-01-16 Purchased 659.132 ADV 455537 2016-12-26 1 2016-12-26 BK