@book{141864,
	author = {Stafford, Marla R.,},
	title = {Advertising, promotion, and new media /},
	publisher = {Prentice - Hall ,},
	year = {c2006.},
	address = {New Delhi :},
	edition = {Eastern Eco.},
	url = {http://www.loc.gov/catdir/toc/ecip0415/2004004069.html}
}