Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage. Rotzoll, Kim B. Haefner, James E. Sandage, C. H. (Charles Harold), 1902- Advertising. HF5821 .R67 1986 659.1 19 ROA Includes bibliographical references and index. Cincinnati : South-Western Pub. Co., 1986. 1986. 1986 Text xiii, 155 p. : eng