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  <titleInfo>
    <title>Advertising for the advertiser--a client's guide</title>
  </titleInfo>
  <name type="personal">
    <namePart>Webster, Eric.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
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      <placeTerm type="code" authority="marccountry">enk</placeTerm>
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    <place>
      <placeTerm type="text">London</placeTerm>
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    <publisher>J. Murray</publisher>
    <dateIssued>1969</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 188 p. : illus. / 22 cm.</extent>
  </physicalDescription>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <classification authority="lcc">HF5823 .W43</classification>
  <classification authority="ddc">659.1 WEA</classification>
  <identifier type="isbn">0719519160</identifier>
  <identifier type="lccn">71431230</identifier>
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    <recordCreationDate encoding="marc">691211</recordCreationDate>
    <recordChangeDate encoding="iso8601">20161226173037.0</recordChangeDate>
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