00933cam a2200277 a 45000010008000000030008000080050017000160080041000330100017000740200022000910400027001130820018001401000023001582450058001812500012002392600042002513000034002934900044003275000020003715040030003916500022004216500039004439420012004829990019004949520142005132368388BD-DhUL20161226171955.0840516s1985    caua     b    001 0 eng    a   84011831   a0534038794 (pbk.)  aDLCcDLCdDLCdBD-DhUL00a659.1322bJEC1 aJewler, A. Jerome.10aCreative strategy in advertising /cA. Jerome Jewler.  a2nd ed.  aBelmont, Calif. :bWadsworth,cc1985.  axvi, 304 p. :bill. ;c23 cm. 0aWadsworth series in mass communication.  aIncludes index.  aBibliography: p. 293-294. 0aAdvertising copy. 0aAdvertising layout and typography.  2ddccBK  c141837d141837  00102ddc406659_132200000000000_JEC708NFIC9267737aDULbDULcGENd2016-12-26eGifto659.1322 JECp322851r2016-12-26w2016-12-26yBK