@book{141837,
	author = {Jewler, A. Jerome.},
	title = {Creative strategy in advertising /},
	publisher = {Wadsworth,},
	year = {c1985.},
	series = {Wadsworth series in mass communication.},
	address = {Belmont, Calif. :},
	edition = {2nd ed.},
	note = {Includes index.}
}