TY  - BOOK
AU  - Gunelius, Susan.
TI  - Content marketing for dummies
T2  - --For dummies
SN  - 9781118007
AV  - HF5415.1265 .G863 2011
U1  - 658.872 23
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley Pub.
KW  - Internet marketing
KW  - Online social networks
N1  - Includes index; Getting started with a content marketing plan -- Marketing with long-form content -- Marketing with short-form content -- Engaging in online conversations to share content -- Achieving long-term success -- The part of tens
N2  - Learn what content marketing is and how to develop a strategy for your business. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work
ER  -