01384cam a2200337 a 4500 16752424 BD-DhUL 20161226171938.0 110427s2011 njua 001 0 eng d 2011928438 015720522 Uk 9781118007297 (pbk.) 1118007298 (pbk.) (OCoLC)ocn687713600 BTCTA eng BTCTA YDXCP IEP VP@ ILC OCLCQ ORX UKMGB DLC BD-DhUL lccopycat HF5415.1265 .G863 2011 658.872 23 GUC Gunelius, Susan. Content marketing for dummies / Susan Gunelius. Hoboken, NJ : Wiley Pub., c2011. xiv, 346 p. : ill. ; 24 cm. --For dummies Includes index. Getting started with a content marketing plan -- Marketing with long-form content -- Marketing with short-form content -- Engaging in online conversations to share content -- Achieving long-term success -- The part of tens. Learn what content marketing is and how to develop a strategy for your business. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. Internet marketing. Online social networks. --For dummies. ddc BK 141836 141836 0 0 ddc 0 658_872000000000000_GUC 0 NFIC 267738 DUL DUL GEN 2012-10-03 Purchased 658.872 GUC 475540 2016-12-26 1 2016-12-26 BK