Content marketing for dummies / Susan Gunelius. Gunelius, Susan. Internet marketing. Online social networks. HF5415.1265 .G863 2011 658.872 23 GUC Includes index. Learn what content marketing is and how to develop a strategy for your business. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. Hoboken, NJ : Wiley Pub., c2011. c2011. 2011 Text xiv, 346 p. : eng --For dummies --For dummies.