<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00792cam a22002411  4500</leader>
  <controlfield tag="001">8404523</controlfield>
  <controlfield tag="003">BD-DhUL</controlfield>
  <controlfield tag="005">20161226171802.0</controlfield>
  <controlfield tag="008">731024s1956    enk           000 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   57000147 </subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GB56-15469</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)726806</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">OClU</subfield>
    <subfield code="d">Uk</subfield>
    <subfield code="d">DLC</subfield>
    <subfield code="d">BD-DhUL</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">659.1324</subfield>
    <subfield code="b">DAT</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Day, Kenneth.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The typography of press advertisement :</subfield>
    <subfield code="b">a practical summary of principles and their application /</subfield>
    <subfield code="c"> Kenneth Day, With a foreword by Lord Mackintosh of Halifax.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London :</subfield>
    <subfield code="b">E. Benn,</subfield>
    <subfield code="c">1956.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">304 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">30 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising layout and typography</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Newspaper layout and typography.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising, Newspaper.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">141834</subfield>
    <subfield code="d">141834</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">659_132400000000000_DAT</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">267734</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2016-12-26</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="o">659.1324 DAT</subfield>
    <subfield code="p">A73898</subfield>
    <subfield code="r">2016-12-26</subfield>
    <subfield code="w">2016-12-26</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
