01324cam a2200313 a 450000100090000000300080000900500170001700800410003401000170007502000250009202000220011703500240013904000540016305000280021708200210024510000260026624501690029224600480046125000120050926000480052130000260056950001690059550000200076465000240078465000220080894200120083099900190084295201490086116012496BD-DhUL20161226171331.0091208s2010    nju      b    001 0 eng    a  2009051245  a9780470547816 (pbk.)  a0470547812 (pbk.)  a(OCoLC)ocn437299502  aDLCcDLCdYDXdMOFdYDXCPdBWXdB2AdDLCdBD-DhUL00aHF5415.1265b.S393 201000a658.872222bSCN1 aScott, David Meerman.14aThe new rules of marketing and PR :bhow to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /cDavid Meerman Scott.3 aNew rules of marketing and public relations  a2nd ed.  aHoboken, N.J. :bJohn Wiley & Sons,cc2010.  axxx, 289 p. ;c23 cm.  aRev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.  aIncludes index. 0aInternet marketing. 0aPublic relations.  2ddccBK  c141827d141827  00102ddc406658_872000000000000_SCN708NFIC9267728aDULbDULcGENd2010-12-18ePurchasedo658.872 SCNp454769r2016-12-26t1w2016-12-26yBK