The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. New rules of marketing and public relations Scott, David Meerman. Internet marketing. Public relations. HF5415.1265 .S393 2010 658.872 22 SCN Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. Includes index. Hoboken, N.J. : John Wiley & Sons, c2010. c2010. 2010 Text xxx, 289 p. ; eng