@book{141827,
	author = {Scott, David Meerman.},
	title = {The new rules of marketing and PR :},
	publisher = {John Wiley & Sons,},
	year = {c2010.},
	address = {Hoboken, N.J. :},
	edition = {2nd ed.},
	note = {Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.}
}