00716nam a2200241 i 45000010008000000030008000080050017000160080041000330100017000740150015000910200025001060400022001310820015001531000028001682450084001962500012002802600044002923000042003365000020003785040032003986500017004306500027004473216105BD-DhUL20161226170935.0790123s1978    enkah    b    001 0 eng    a   78319446   aGB78-17566  a0712101667 :c£4.25  aDLCcBD-DhULdDLC00a659.1bNIA1 aNicholl, David Shelley.10aAdvertising ; its purpose, principles and practice /cby David Shelley Nicholl.  a2nd ed.  aPlymouth :bMacdonald and Evans,c1978.  axi, 228 p. :bill., facsim. ;c21 cm.  aIncludes index.  aBibliography: p. [213]-214. 0aAdvertising. 0aAdvertising campaigns.