TY  - BOOK
AU  - Littlefield, James E.
AU  - Kirkpatrick, Charles Atkinson,
TI  - Advertising:  mass communication in marketing
U1  - 659.1 
PY  - 1970///
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
N1  - Previous editions by C. A. Kirkpatrick; Includes bibliographical references
ER  -