@book{141817,
	author = {Littlefield, James E. and Kirkpatrick, Charles Atkinson,},
	title = {Advertising :},
	publisher = {Houghton Mifflin,},
	year = {1970},
	address = {Boston :},
	edition = {3rd ed.},
	note = {Previous editions by C. A. Kirkpatrick.}
}