01338cam a2200301 a 450000100090000000300080000900500170001700800410003401000170007502000220009204000270011404200080014105000220014908200190017110000230019024500920021326000650030530000260037050400630039650502720045965000170073165000260074870000390077490600450081394200120085899900190087095201470088913314937BD-DhUL20161226165856.0030815s2004    ii       b    001 0 eng    a  2003018358  a0761998101 (pbk.)  aDLCcDLCdDLCdBD-DhUL  apcc00aHF5823b.V49 200400a659.1222bVIA1 aVilanilam, John V.10aAdvertising basics! :ba resource guide for beginners /cJ.V. Vilanilam, A.K. Varghese.  aNew Delhi ;aThousand Oaks, Calif. :bResponse Books,c2004.  axi, 200 p. :c24 cm..  aIncludes bibliographical references ([159]-160) and index.0 aHow it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future.. 0aAdvertising. 0aAdvertising agencies.1 aVarghese, A. K.q(Ajit Kuriakose).  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBK  c141806d141806  00102ddc406659_100000000000000_VIA708NFIC9267702aDULbDULcGENd2016-12-26ePurchasedo659.1 VIAp475096r2016-12-26t1w2016-12-26yBK