Advertising basics!
a resource guide for beginners
Vilanilam, John V.
creator
Varghese, A. K. (Ajit Kuriakose).
text
bibliography
ii
New Delhi
Thousand Oaks, Calif
Response Books
2004
monographic
eng
xi, 200 p. : 24 cm..
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
J.V. Vilanilam, A.K. Varghese.
Includes bibliographical references ([159]-160) and index.
Advertising
Advertising agencies
HF5823 .V49 2004
659.1 VIA
0761998101 (pbk.)
2003018358
DLC
030815
20161226165856.0
13314937