Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese. Vilanilam, John V. Varghese, A. K. (Ajit Kuriakose). Advertising. Advertising agencies. HF5823 .V49 2004 659.1 22 VIA Includes bibliographical references ([159]-160) and index. New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. 2004. 2004 Text xi, 200 p. : eng