TY  - BOOK
AU  - Davis, Joel,
TI  - Advertising research: theory and practice 
SN  - 9780132128
U1  - 659.1072 22
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
KW  - Research
N1  - Includes bibliographical references and index
ER  -