00890cam a22002894a 4500 13276402 BD-DhUL 20161226165202.0 030716s2004 caua b 001 0 eng 2003016016 0761922520 (cloth) 8178293706 0761922539 (paper) DLC DLC DLC BD-DhUL pcc HF5823 .T273 2004 659.1 22 TEE Tellis, Gerard J. 1950- Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. New Delhi : Response Books, c2004. 203 p. : ill. ; 24 cm. Includes bibliographical references and index. Advertising. Consumers Attitudes. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 141793 141793 0 0 ddc 0 659_100000000000000_TEE 0 NFIC 267678 DUL DUL GEN 2016-12-26 Purchased 659.1 TEE 414449 2016-12-26 1 2016-12-26 BK 0 0 ddc 0 659_100000000000000_TEE 0 NFIC 267679 DUL DUL GEN 2016-12-26 Purchased 659.1 TEE 4207282 2016-12-26 1 2016-12-26 BK 0 0 ddc 0 659_100000000000000_TEE 0 NFIC 267680 DUL DUL GEN 2016-12-26 Purchased 659.1 TEE 420729 2016-12-26 3 2016-12-26 BK 0 0 ddc 0 659_100000000000000_TEE 0 NFIC 267683 DUL DUL GEN 2016-12-26 Purchased 659.1 TEE 420730 2016-12-26 4 2016-12-26 BK 0 0 ddc 0 659_100000000000000_TEE 0 NFIC 267684 DUL DUL GEN 2016-12-26 Purchased 659.1 TEE 420731 2016-12-26 5 2016-12-26 BK 0 0 ddc 0 659_100000000000000_TEE 0 NFIC 267685 DUL DUL GEN 2016-12-26 Purchased 659.1 TEE 420732 2016-12-26 6 2016-12-26 BK 0 0 ddc 0 659_100000000000000_TEE 0 NFIC 267687 DUL DUL GEN 2016-12-26 Purchased 659.1 TEE 452015 2016-12-26 8 2016-12-26 BK