@book{141788,
	author = {Sandage, C. H. and Fryburger, Vernon Ray,},
	title = {Advertising theory and practice / },
	publisher = {R. D. Irwin,},
	year = {1983},
	address = {Homewood, Ill. :},
	edition = {11th ed.},
	note = {Includes index.}
}