managing opportunities and threats Burke, Ronald J. Martin, Graeme. Cooper, Cary L. text bibliography enk Farnham, Surrey Burlington, VT Gower Ashgate Pub. c2011 2011 monographic eng

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xvi, 338 p. : ill. ; 26 cm. Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper. Includes bibliographical references and index. Corporate image Brand name products Management Corporations Public relations Organizational effectiveness Performance Management 659.2 COR 9780566092053 (hardback : alk. paper) 0566092050 (hardback : alk. paper) 9781409423270 (ebook) 1409423271 (ebook) 2010038060 DLC 100916 20161226164815.0 16461866