03007cam a2200397 a 4500 16461866 BD-DhUL 20161226164815.0 100916s2011 enka b 001 0 eng 2010038060 GBB0B3925 bnb 015654370 Uk 9780566092053 (hardback : alk. paper) 0566092050 (hardback : alk. paper) 9781409423270 (ebook) 1409423271 (ebook) (OCoLC)ocn664450880 DLC DLC YDX YDXCP BWK CDX UKM BWX UKMGB DLC BD-DhUL 659.2 22 COR Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper. Farnham, Surrey : Gower ; Burlington, VT : Ashgate Pub., c2011. xvi, 338 p. : ill. ; 26 cm. Psychological and behavioral aspects of risk series Includes bibliographical references and index. Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. Corporate image. Brand name products Management. Corporations Public relations. Organizational effectiveness. Performance Management. Burke, Ronald J. Martin, Graeme. Cooper, Cary L. Psychological and behavioral aspects of risk series. ddc BK 141786 141786 0 0 ddc 0 659_200000000000000_COR 0 NFIC 267665 DUL DUL GEN 2016-12-26 Purchased 659.2 COR 475550 2016-12-26 2016-12-26 BK