The future of excellence in public relations and communication management : challenges for the next generation - Grunig, James E.; Grunig, Larissa A.; Toth, Elizabeth L. (Mahwah, N.J. : Lawrence Erlbaum, 2007)
Published on the occasion of the retirement of James E. Grunig and Larissa A. Grunig from university education and to present the advances made because of their IABC Excellence Study.
Includes bibliographical references and indexes.
Keywords: Public relations; Communication in management