TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy, Larry.
TI  - Advertising and promotion management
SN  - 0070539073
AV  - HF5821 .R65 1987
U1  - 659.1 19
PY  - 1987///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -