Advertising, by John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan. Wright, John Sherman 1920- Warner, Daniel S., author. Advertising. 659.1 WRA Includes bibliographies. New York : McGraw-Hill, 1962. 1962. 1962 Text 590 p. eng McGraw-Hill series in marketing and advertising McGraw-Hill series in marketing and advertising.