Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. Kelley, Larry D., 1955- Jugenheimer, Donald W. Advertising media planning. Brand name products. Marketing. HF5826.5 .K45 2004 659.1 21 KEA Includes bibliographical references and index. Armonk, N.Y. : M.E. Sharpe, c2004. c2004. 2004 Text vii, 144 p. ; eng