TY  - BOOK
AU  - Peppers, Don.
TI  - Life's a pitch: then you buy 
SN  - 0385474032
AV  - HF5438.5 .P47 1995
U1  - 658.85 
PY  - 1995///
CY  - New York
PB  - Currency Doubleday
KW  - Sales promotion
KW  - Selling
KW  - Persuasion (Psychology)
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/random041/95013882.html
ER  -