00948pam a2200289 a 4500 2504364 BD-DhUL 20161226163208.0 920806r19931991nyua 001 0 eng 92021351 0452269385 : $11.00 DLC BD-DhUL DLC HF5823 .L745 1993 659.1 20 LOW Lois, George. What's the big idea? : how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts. New York : Plume, [1993] 288 p. : ill. ; 24 cm. Originally published: New York : Doubleday Currency, c1991. Includes index. Advertising. Marketing. Pitts, Bill. 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK pc19 to sc00 08-07-92; se25/se60 08-07-92; se50 08-10-92; CIP ver. se40 06-30-93 141761 141761 0 0 ddc 0 659_100000000000000_LOW 0 NFIC 267613 DUL DUL GEN 2016-12-26 659.1 LOW 401127 2016-12-26 2016-12-26 BK