What's the big idea? : how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts. Lois, George. Pitts, Bill. Advertising. Marketing. HF5823 .L745 1993 659.1 20 LOW Originally published: New York : Doubleday Currency, c1991. Includes index. New York : Plume, [1993] [1993] 1993 Text 288 p. : eng