a business point of view Nicosia, Francesco M. creator United States Federal Trade Commission. University of California, Berkeley Graduate School of Business Administration. text bibliography nyu New York McGraw-Hill 1974 monographic eng

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xx, 386 p. : illus. ; 22 cm. edited by Francesco M. Nicosia. A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. Bibliography: p. 371-377. n-us--- Advertising United States Advertising 659.1 NIA 0070465282 0070465274 74002053 LC 740208 20171127102709.0 290675 eng