01202cam a2200289 a 4500001000700000003000800007005001700015008004100032010001300073020001500086020002600101035001100127040002600138043001200164082001500176100002600191245010500217260003400322300003500356500013000391500018100521504003000702650003200732650001700764710004600781710008500827290675BD-DhUL20171127102709.0740208s1974    nyua     b    001 0 eng    a74002053  a0070465282  a0070465274qpaperback  a290675  aLCbengcBD-DhULdVIT  an-us---04a659.1bNIA1 aNicosia, Francesco M.10aAdvertising, management, and society :ba business point of view / cedited by Francesco M. Nicosia.  aNew York :bMcGraw-Hillc1974  axx, 386 p. :billus. ;c22 cm.  aA project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.  aBased on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.  aBibliography: p. 371-377. 0aAdvertisingzUnited States. 0aAdvertising.1 aUnited States.bFederal Trade Commission.2 aUniversity of California, Berkeley.bGraduate School of Business Administration.