TY  - BOOK
AU  - Burton, Philip Ward
TI  - The profitable science of making media work.
AV  - HF5823 .B874
U1  - 659.13 
PY  - 1959///
CY  - Conn.
PB  - Printers' Ink Books
KW  - Advertising
N1  - Includes  bibliographies and Index
ER  -