@book{141749,
	author = {Mayer, Edward Newton,},
	title = {How to make more money with your direct mail /},
	publisher = {Printers' Ink Books, },
	year = {1957.},
	series = {Printers' ink business books},
	address = {Pleasantville, N.Y. :},
	edition = {3d ed.}
}