Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar. Seehafer, E. F. (Eugene Fred), 1921-1996. Laemmar, Jack William 1910- joint author. Radio advertising. Television advertising. HF6146.R3 S42 659.1 SES Successor to the authors' Successful radio and television advertising, published in 1951. New York : McGraw-Hill, 1959. 1959. 1959 Text 648 p. : eng McGraw-Hill series in marketing and advertising ;