@book{141727,
	author = {Seehafer, E. F. and Laemmar, Jack William},
	title = {Successful television and radio advertising /},
	publisher = {McGraw-Hill,},
	year = {1959.},
	series = {McGraw-Hill series in marketing and advertising ;},
	address = {New York :},
	note = {Successor to the authors' Successful radio and television advertising, published in 1951.}
}