TY  - BOOK
AU  - Buzzell, Robert D.
AU  - Quelch, John A.
AU  - Bartlett, Christopher A.,
TI  - Global marketing management: cases and readings 
SN  - 0201539721
U1  - 658.848 
PY  - 1995///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -