00804pam a2200241 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060820017001331000023001502450120001732500012002932600045003053000032003505040041003826500034004236500048004577000020005057000037005253960264BD-DhUL20161226161332.0940523s1995    maua     b    000 0 eng    a   94020690   a0201539721  aDLCcDLCdDLCdBD-DhUL00a658.848bBUG1 aBuzzell, Robert D.10aGlobal marketing management :bcases and readings /cRobert D. Buzzell, John A. Quelch and Christopher A. Bartlett.  a3rd ed.  aReading, Mass. :bAddison-Wesley,cc1995  ax, 686 p. :bill. ;c23 cm.  aIncludes bibliographical references. 0aExport marketingxManagement. 0aExport marketingxManagementxCase studies.1 aQuelch, John A.1 aBartlett, Christopher A.,d1943-