03050cam a2200349 a 450000100090000000300080000900500170001700800410003401000170007501500190009201600180011102000250012902000220015402000180017602000150019403500240020904000820023304200140031508200120032908400150034110000230035624500760037926000810045530000330053650000570056950400510062652018980067765000440257565000190261965000350263870000270267316649238BD-DhUL20161226161225.0110211s2010 enka b 001 0 eng d a 2010283022 aGBA8E01472bnb7 a0148536682Uk a9780230201187 (pbk.) a0230201180 (pbk.) a9780333550038 a033355003X a(OCoLC)ocn280463783 aUKMcUKMdYDXCPdBWKUKdBWKdBTCTAdDEBBGdBWXdCDXdNLGGCdSNKdDLCdBD-DhUL alccopycat bBD-DhUL a85.402bcl1 aFarquhar, Jillian.10aMarketing financial services /cJillian Dawes Farquhar & Arthur Meidan. aHoundmills, Basingstoke, Hampshire ;aNew York :bPalgrave Macmillan,c1996. axx, 324 p. :bill. ;c25 cm. aPrevious ed.: Basingstoke: Macmillan Business, 1996. aIncludes bibliographical references and index.1 a"T̀his revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Farquhar provide students with a thoughtful and insightful treatment of the many challenges associated with fair and effective marketing for retail financial services.'- Professor Christine Ennew, Pro-Vice-Chancellor and Professor of Marketing, University of Nottingham, UK" "À valuable resource for students and practitioners of financial services marketing, packed with up-to-date trends and useful examples that bring this fascinating area of study to life.'- Dr Tina Harrison, Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK, and Editor-in-Chief of the Journal of Financial Services Marketing" "Marketing Financial Services recognizes that the main function of the financial services marketer is decision-making. It focuses on the major types of decisions - and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges." "This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment." "Marketing Financial Services is essential for undergraduates and postgraduates studying modules in Services Marketing and Financial Services Marketing. It is also recommended reading for students researching financial services for higher degrees."--BOOK JACKET. 0aFinancial services industryxMarketing.17aMarketing2gtt17aFinanciële instellingen2gtt1 aMeidan, Arthur,d1936-