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  <titleInfo>
    <title>Marketing corporate image</title>
    <subTitle>the company as your number one product</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Gregory, James R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Wiechmann, Jack G.</namePart>
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    <place>
      <placeTerm type="text">Lincolnwood, IL</placeTerm>
    </place>
    <publisher>NTC Business Books</publisher>
    <dateIssued>1999</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiii, 274 p. : ill. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">James R. Gregory with Jack G. Wiechmann.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Corporate image</topic>
  </subject>
  <classification authority="lcc">HD59.2 .G74 1999</classification>
  <classification authority="ddc">659.1 GRM</classification>
  <identifier type="isbn">0844233072</identifier>
  <identifier type="lccn">98025043</identifier>
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