@book{141709,
	author = {Dirksen, Charles J. and Kroeger, Arthur,},
	title = {Advertising principles and  problems /},
	publisher = {R. D. Irwin,},
	year = {1968.},
	address = {Homewood, Ill. :},
	edition = {3rd ed.},
	note = {First-4th ed. published under title: Advertising principles and problems.}
}