Advertising worldwide
concepts, theories, and practice of international, multinational, and global advertising
Mooij, Marieke K. de
creator
Keegan, Warren J.
text
bibliography
nyu
New York
Prentice Hall
1991
monographic
eng
xvi, 440 p. : ill. ; 24 cm.
Marieke K. de Mooij, with Warren J. Keegan.
Includes bibliographical references and index.
Advertising
Advertising media planning
Comparative advertising
HF5823 .M48 1991
659.1 MOA
0134718976
91012208
DLC
910320
20161226160320.0
597179