Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan. Mooij, Marieke K. de, Keegan, Warren J. Advertising. Advertising media planning. Comparative advertising. HF5823 .M48 1991 659.1 20 MOA Includes bibliographical references and index. New York : Prentice Hall, 1991. 1991. 1991 Text xvi, 440 p. : eng