00630cam a22002171  45000010008000000030008000080050017000160080041000330100017000740350018000910400031001090420012001400500016001520820015001681000028001832450068002112600042002793000033003215040041003546500017003958432653BD-DhUL20161226160239.0740401s1961    ilua     b    000 0 eng    a   61014487   a(OCoLC)846515  aDLCcMWHdBD-DhULdBD-DhUL  apremarc00aHF5823b.Z2  a659.1bZAA1 aZacher, Robert Vincent.10aAdvertising techniques and management / cRobert Vincent Zacher  aHomewood, Ill. :bR. D. Irwin,c1961.  axiii, 618 p.billus.c24 cm.  aIncludes bibliographical references. 0aAdvertising.